We are looking for a Marketing AI Adoption Senior Manager, based in Parma. Job Purpose The role acts as Marketing AI Adoption Senior Manager, leading Barilla’s analytics and AI transformation of Marketing, from content creation and
Barilla is seeking a senior Marketing AI lead to drive analytics and AI-driven transformation across content, localization, and governance. You will own the Marketing AI roadmap, deliver pilots, coordinate Marketing, Digital, Data/Tech, Legal, and agencies, and ensure trustworthy
In this role you lead Barilla’s Marketing AI adoption, directing analytics and AI-driven transformation across content, localization, and governance. You own the Marketing AI roadmap and translate it into deliverables with pilots and scale, coordinating Marketing, Digital,