BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
Responsibilities Lead the creation of recurring and ad-hoc analyses: consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, competitive benchmarking. Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring, recommendation