BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
Overview In this role you drive data-driven decision making within the Global Consumer Experience function. You lead AI-powered analytics to optimise channel performance and consumer experiences, translating data from martech tools into actionable insights. You supervise
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
Overview In this role you drive data-driven decision making within the Global Consumer Experience function. You lead AI-powered analytics to optimise channel performance and consumer experiences, translating data from martech tools into actionable insights. You supervise
Responsibilities Lead the creation of recurring and ad-hoc analyses: consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, competitive benchmarking. Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring,
