BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
Overview In this role you drive data-driven decision making within the Global Consumer Experience function. You lead AI-powered analytics to optimise channel performance and consumer experiences, translating data from martech tools into actionable insights. You supervise
Responsibilities Lead the creation of recurring and ad-hoc analyses: consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, competitive benchmarking. Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring,
Overview In this role you drive data-driven decision making within the Global Consumer Experience function. You lead AI-powered analytics to optimise channel performance and consumer experiences, translating data from martech tools into actionable insights. You supervise