BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to
Responsibilities Lead the creation of recurring and ad-hoc analyses: consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, competitive benchmarking. Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring,
Responsibilities Lead the creation of recurring and ad-hoc analyses: consumer behaviour, funnel performance, channel efficiency, journey optimisation opportunities, market trends, competitive benchmarking. Coordinate development and maintenance of advanced models (e.g., churn prediction, LTV forecasting, propensity scoring,